Fender Musical Instruments Corporation (FMIC) introduces a record five new artist signature models and nine new, vintage-inspired colorways across American Elite, American Professional and Offset guitars at Summer NAMM 2017 in Nashville, Tenn.
“Our American Elite, American Professional and Offset guitars and basses have been widely embraced by players around the world, which – in true Fender tradition – has led us to introduce new body colors that draw inspiration from 1960s vintage car paint colors,” said Justin Norvell, SVP Fender Products. “We’re also debuting a record number of artist signature models at Summer NAMM this year, honoring some of the most respected players in the music world. The lineup – spanning country, alternative and rock – is a testament to the genre-transcending music these artists have all inspired, and Fender has and continues to enable.”
Fender will continue to expand its popular American Elite, American Professional and Offset guitars and basses with new vintage-inspired colors harkening back to those originally influenced by the auto industry in the 60s.
Fender’s American Professional series will add two new colors beginning Sept. 12: Candy Apple Red and Natural Ash – both popular vintage Fender finishes that have enjoyed strong customer demand, recently; each new color has been paired with Parchment, Mint Green and Black pickguards for ideal visual appeal. Select Stratocaster and Jazz Bass models will be offered in Natural finish, while Candy Apple Red will be available across Stratocaster, Stratocaster HSS, Telecaster, Telecaster Deluxe ShawBucker™, Jazzmaster, Jaguar, Precision Bass and Jazz Bass models.
Also, beginning Sept. 12, two new colors will be offered on American Elite series guitar and bass models; Champagne and Ocean Turquoise (a vintage Fender and car color); they will accompany an exceptional set of premium features and new, upgraded ebony fretboards.
Finally, each Offset model will be offered in a new color with upgraded pau ferro fretboards beginning Oct. 2. New offset colors include: Surf Green (Duo Sonic), Canary Diamond (Duo Sonic HS), vintage Fender color Shell Pink (Mustang), 2-Tone Sunburst (Mustang 90) and hugely popular Capri Orange (Mustang Bass).