Juan Alderete Kicks Off the Relaunch of Pedals and Effects with a 100 Pedal Chain on March 1st - BassPlayer.com

Juan Alderete Kicks Off the Relaunch of Pedals and Effects with a 100 Pedal Chain on March 1st

RAMMY AWARD WINNING BASSIST JUAN ALDERETE (THE MARS VOLTA, DELTRON 3030, RACER X) AND TERA MELOS GUITARIST NICK REINHART TO KICK OFF RELAUNCH OF PEDALS AND EFFECTS SITE MARCH 1st BY CHAINING TOGETHER 100 GUITAR PEDALS IN EPIC VIDEO
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Renowned bassist Juan Alderete, along with frequent Pedals and Effects collaborator and Tera Melos guitarist Nick Reinhart, took on the challenge of chaining 100 guitar pedals together in order to mark the site’s relaunch with an epic video that will premiere, along with the site’s new look and merch store, on March 1, 2016. Launched in 2012, Pedals and Effects has become one of the web’s top resources for musicians - beginners and pros alike - looking to enhance or change their sound with the use of effects pedals.

Known for their comedic camaraderie and musical chemistry, Alderete and Reinhart had long dreamed of what it would sound like to chain together so many effects pedals. Of the process, Alderete says, "I get asked via social media or at clinics, ‘What does it sound like if you turn all the pedals on at the same time?’ so we had to give it a try.” For Reinhart, the most interesting part, “was the trouble shooting while setting up- systematically adding increments of ten pedals and having to detect where every little problem was- power issues, bad input jacks, unknowingly unplugging one 9v adapter and having to search through tons of pedals to find the culprit, etc. It was a massive brain exercise.” The epic chain of pedals includes ones from Earthquaker Devices, Digitech, MXR and Boss, in addition to pedals from boutique makers Alderete has acquired over the years. All of the pedals are chained with Mogami cables.

Along with the 100-pedal video, Pedals and Effects will introduce a new look and features, including Pedals and Effects t-shirts available for purchase online. Additionally, pedal maker Mr. Black is offering an exclusive discount just for Pedals and Effects readers on his newest pedal FwonkBeta Envelope Filter, which will be available at a discounted price of $139.95 (22% off the regular price of $179.95) for those who purchase it through the site between March 2 - 16, 2016.

Alderete plans to continue working with pedal makers, music gear brands and other musicians to bring more exclusive offers and specialized content to Pedals and Effects. Guests on the site have included top musicians such as award-winning bassist and producer Justin Meldal-Johnsen (Beck, Nine Inch Nails, Paramore), guitarist James Valentine (Maroon 5) and keyboardist Alessandro Cortini (Nine Inch Nails). “We’re always working to make Pedals and Effects a community for musicians who are looking to share ideas, ask questions and learn new techniques and about new gear so they can keep pushing their music forward.”

About Pedals and Effects:
With instructional videos covering everything from the routing of stompboxes to manipulation of effects, exploring various amplifiers and other gear, Juan Alderete’s Pedals and Effects is a top resource for musicians looking for guidance when exploring the vast world of effects pedals. The site allows Alderete and his many collaborators (Tera Melos’ guitarist Nick Reinhart is a frequent cohort) to share their skills and knowledge with fans and musicians all over the world. Because pedals and effects are used by various instrumentalists- guitarists, vocalists, keyboard players, bassists- the site is for any musician wanting to explore the manipulation of their sound using these tools. Alderete says, “I’ve been playing with pedals since the early ’90s and was always looking for something to make my bass sound like an 808, synthesizer or an unknown instrument. Through constantly seeking out new and vintage pedals, trying out different techniques- basically trial and error- I’ve learned how to get the sounds I want and I’d like to help kids and other musicians to find their sound, too. My sound is constantly evolving, and that’s where the fun is- it’s never ending- and I’d love for aspiring musicians to experience that as well.”

About Juan Alderete:
With a career spanning over 25 years and covering genres such as hip hop (Deltron 3030, Dr. Octagon), heavy metal (Racer X), progressive hard rock (The Mars Volta, Omar Rodriguez Lopez Group), rock (Vato Negro, B’z) and alternative (Halo Orbit, Big Sir), Grammy Award-winning bassist Juan Alderete brings a wealth of knowledge to one location for fans, musicians and aspiring bassists of all ages to his site, Pedals and Effects. His latest project, Halo Orbit, a collaboration with groundbreaking Buffalo Daughter guitarist Sugar Yoshinaga and acclaimed drummer Mark Guiliana (Mark Guiliana Jazz Quartet, David Bowie, Mehliana), will release an album in the coming year.

About Nick Reinhart:
Nick Reinhart is best known for his breathtaking work as guitarist/vocalist with long-running genre-bending trio Tera Melos, but his collaborations with drummer Zach Hill (Death Grips, Hella) as Bygones, and current projects with Mike Watt and Nels Cline and another with Rob Crow (Pinback) show his versatility as a musician. Though Tera Melos had often been mis-labeled as a math rock band in its early years, Reinhart’s inventive explorations with sound have established the band as forerunners of their own unique sound that embraces melody and atmospheric tones while constantly pushing the envelope with oddball structures. 

Site: http://pedalsandeffects.com/
YouTube: https://www.youtube.com/user/PedalsAndEffects
Instagram: https://www.instagram.com/j_alderete
Twitter: https://twitter.com/j_alderete
Facebook: https://www.facebook.com/JuanAldereteBass

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