Spector Musical Instruments (SMI) has named a new management team for the brand. John Stippell has been named as Global Brand Manager, Corey Witt has been named as Global Marketing Manager and Taylor McLam has been named USA Series Sales Specialist.
John Stippell has become a seasoned brand manager through his work with KORG USA, working directly on brands like Vox, Blackstar, Korg and Spector. “John has a keen eye for brand building, but he also intimately understands the supply chain and sell-through process, making him the right choice for the position,” says SMI CEO, Joe Castronovo.
Additionally, Corey Witt and Taylor McLam bring a wealth of experience to both Spector’s marketing and sales needs moving forward. “Spector has thrived since 1976, due in large part to a faithful following of performers and players,” says Stippell, “and Corey and Taylor are assets to the Spector mission because of their ability to be simultaneously brand-centric and player-centric. Spector is a player’s brand, and we honor that through the leadership we put in place.”
In addition to Stippell, Witt and McLam, SMI has assigned recordkeeping and international documentation oversight to Casey Scourby. According to Joe Castronovo, “she has become the ‘go-to’ person for Spector administration.”
“We are so pleased with the efforts of so many people in the company, and we are definitely headed in the right direction,” says Castronovo. “We enter our first full year with a tremendous amount of excitement and confidence.”