Jeff Genzler is one of bassdom’s most seasoned amplification gurus, having offered up a host of innovative designs over a three-decade-plus career.
THE AMPEG SVT HEAD IS A STALWART. Paired with an SVT 8x10 cabinet, it occupies a singular space in the bass-rig hierarchy. Players who crave massive volume and projection into a room with unparalleled punchiness and tube-y texture know that the SVT is the automatic go-to—just look at the average pro-level backline: SVTs are everywhere. The SVT achieved this status thanks in part to remarkable longevity; it’s been in constant production in one form or another since 1969. One substantial change, though, was the shift away from U.S. production that accompanied Loud Technologies’ purchase of the brand from St. Louis Music several years ago. While Ampeg has touted the quality and reliability of its Asian-manufactured gear, the clamor for a return to U.S. manufacturing was loud enough to precipitate the Heritage Series, Ampeg’s new high-end line that’s exclusively made in the U.S.A. at Loud Technologies’ Woodinville, WA facility.